全球免税渠道大商DFS集团采购部总裁：80%客户来自中国内地，传世佳酿品鉴会首次登陆中国
不久前，“传世佳酿”活动在澳门成功举办，250多名来自中国内地和澳门的收藏家、意见领袖参加了系列品鉴和拍卖活动。作为活动主办方——全球免税渠道大商DFS集团采购部总裁Christophe Marque先生向WBO透露了他的感受。
WBO:在第十届“传世佳酿”周年时首次选择澳门作为举办地，是否标志着未来这一年DFS将更多瞄准中国市场？有什么未来的计划可以透露给消费者的吗？
Christophe Marque:对我们来说中国是很重要的市场。我们比其他的国际运营商更了解中国客户，目前我们80%以上的客户都来自中国内地。同时全球范围内，DFS也是在中国之外拥有最多中国客户的奢侈品旅游零售商。
China & Macau are among our favorite regions; we look forward to opening more stores in the near future to expand our coverage. We are committed to providing unparalleled luxury goods and luxurious experiences for our clients in Macau, just like they expect and experience in any other world-class tourist destination. Additionally, as our clients' interest and understanding of wine and spirits continue to grow more refined and high-end, the "Transcendent Tasting" series of events has chosen China's Macau as its first stop on the Chinese mainland, aiming to meet the increasingly growing demand from our precious Chinese Mainland clients by year-end.
WBO: Can you introduce us about DFS's current market performance in mainland China, especially in terms of wine and spirits? How many stores do you have there? Is sales performance good?
Christophe Marque: The Chinese consumer market is a new trendsetter; it is one of the most mature markets globally. Our consumers are highly sensitive to network news; they understand international brands and trends deeply. Going deep into the field of wine and spirits, we observe that there are many high-end connoisseurs among Chinese customers who appreciate rare wines very much but also understand them well. At the same time, we also find a large number of new customers eager to learn about exploring and gradually cultivating their love for these products. Apart from seven stores in Macau, we also cooperate with Shenzhen Duty-Free Shop at Observation Lake with a retail space covering 20,000 square meters.
Through hosting "Transcendent Tasting" for the first time in Macau this year, we hope to provide visitors with an opportunity to explore and experience an exquisite selection of wines, spirits & champagnes.
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